Why online ad formats fail: introducing the hoverer

Good post by Scott Karp on Publishing 2.0 in which he says “We need to invent new forms of advertising on the web.”

And my reply, which incorporates a LinkedIn Answer of mine from 18 months ago, formally introducing my “the Hoverer” unit.

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One response to “Why online ad formats fail: introducing the hoverer

  1. Pingback: Why Traditional Advertising Formats Fail On The Web « Social Media.Online Games.Virtual Worlds

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