blog = two-way

via MediaBistro

The Arianna Effect (NY Press) The personal bond between the writer and the audience is what Arianna Huffington sees as the main reason for the success of her own site and others. When the old media dominated the news process, the reader never had the ability to discuss what they were hearing with those who were saying it. They were being lectured on the news. Now, the news is a discussion.

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