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— Two-Thirds Of Online Gamers Are Female – Report [by jemima]
We’ve heard this before (and I still find it surprising) but Nielsen’s 3rd annual “Active Gamer Benchmark” study has found that two-thirds of online gamers are female. There’s a total US gaming audience of 117 million active gamers, defined as people that play for at least an hour each week. Fifty-six percent of those play online and 64 percent of those online players are female. That’s higher than the ComScore results of last week which put the figure at 52 percent. I suppose it means we can expect to see far more games, devices and consoles targeted at women – even if that does just mean making the box pink like the imminent PS2.
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