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Associate Director of CRM/eCRM, Major Sports Media Giant (Fulltime, New York, NY)

Title: Associate Director of CRM/eCRM
Client: Major Sports Media Giant
Location: New York, NY
Type: Fulltime position

Hey sports fans, The Hired Guns are looking for an Associate Director of CRM/eCRM for our client, a major sports media giant that produces content across a variety of vehicles ranging from TV, Magazines, Mobile, Broadband and the Web.

We are looking for a super strong direct marketer who really gets and understand sports fans. In this role, you will develop strategies and programs to extend and improve customer relationships across this media giant’s various businesses. And you need to understand both traditional and interactive direct marketing tools and methodologies.

We also need you to be a CRM advocate — evangelizing and educating about the need for CRM and goals of the program.

In this role, you’ll get your hands dirty, you’ll develop business plans, pro-formas and implementation plans in support of new cross-company CRM programs. We also need you to be the customer advocate — which means you’ll be conducting customer satisfaction and loyalty research and recommending improvements across businesses.

This CRM role requires someone who can work independently and proactively as well as collaboratively in an entrepreneurial environment, with excellent project management and communications skills.

Key Responsibilities Include:

* Identifying high priority customer segments and developing strategies to cultivate direct relationships, capture information and extend relationships across lines of business
* Conduct primary and secondary market research to size potential consumer demand for programs and uncover consumer needs to shape program design and offerings
* Develop strategic rationale and business cases in support of new CRM programs or initiatives
* Partner with IT / Operations / Business Analytics to identify data, customer service, and operational infrastructure needed to support new programs. Partner with Finance / Business Development to create detailed financial projections including payback analysis. Where appropriate, identify potential third party partners.
* Prepare communication of strategy and plans, including to senior management

Qualifications:

* Knowledge of and passion for sports, with a desire to work in the sports industry crmgig@thehiredguns.com. (Please do not reply to this email.) The cover letter should detail your experience relevant to this opportunity and include the reasons for yourinterest in the position.

No phone calls or faxes, please.

Senior Marketing Manager for Digital Ad Tools Provider (Fulltime, New York, NY)

Title: Senior Marketing Manager
Client: Digital Ad Tools Service Provider
Location: New York, NY
Type: Fulltime

Our client, a company that enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments, is currently building the management team of a brand new product. So, we’re looking for a digital marketing innovator who wants the excitement of a start up but the deep pockets of a major player in the interactive space — and we know you’re out there! ”
* 3-5 years of CRM/eCRM experience, with experience designing and executing customer segmentation strategies and CRM programs delivering highly customized, targeted consumer value
* Strong analytical skills, with demonstrated ability to use information to deliver program improvement
* Experience developing business plans for new initiatives including business case / rationale development, financial pro formas and launch marketing plans
* Experience interfacing effectively with multiple levels of management, ranging from senior corporate executives to line managers
* Strong presentation and communication skills
* MBA preferred, but not required

HOW TO APPLY

Email a cover letter (required) with your most recent resume attached to crmgig@thehiredguns.com. (Please do not reply to this email.) The cover letter should detail your experience relevant to this opportunity and include the reasons for your interest in the position.

No phone calls or faxes, please.
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Senior Marketing Manager for Digital Ad Tools Provider (Fulltime, New York, NY)

Title: Senior Marketing Manager
Client: Digital Ad Tools Service Provider
Location: New York, NY
Type: Fulltime

Our client, a company that enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments, is currently building the management team of a brand new product. So, we’re looking for a digital marketing innovator who wants the excitement of a start up but the deep pockets of a major player in the interactive space — and we know you’re out there!

As the Senior Marketing Manager, you’ll be responsible for developing the launch marketing plan for the new product — establishing the positioning, messaging, and tactics that will resonate most effectively with existing clients and new buyers and directly supporting sales goals. To be great at this job you have to be passionate about digital advertising and charged up about where it’s going. This is not a job for someone who wants to be in “maintenance-mode”.

Areas of focus include product launches, sales tools, conferences and trade shows, advertising and website strategy and execution.

The ideal candidate is experienced, high-energy, customer-focused, and creative, with an ability to thrive in an entrepreneurial environment. As well, the ideal candidate has a deep enthusiasm for online advertising and associated technology and applications.

The position reports to a Vice President & General Manager and you will be the most senior marketing person on the team. So the buck stops with you!

Specific responsibilities include:

* Developing product marketing plan, including identifying appropriate target segments and messages, competitive analyses, audience analysis, service definitions, and positioning
* Launching new versions of product and bringing new features to market
* Developing and implementing acquisition and retention/volume increase campaigns
* Managing participation in external events and trade shows
* Working with Product Management to determine product and marketing direction
* Participating in development of business unit annual strategic plan
* Directing resources in the areas of writing, editing, graphics, and production, and providing quality review and oversight, and in some cases, hands-on writing and editorial support
* Collaborating with leadership and subject matter experts within the business to coordinate messaging and timing of programs

Requirements include:

* Minimum 7 years experience in Marketingsrmktgmgr@thehiredguns.com. (Please do not reply to this email.) The cover letter should detail your experience relevant to this opportunity and include the reasons for yourinterest in the position.

No phone calls or faxes, please.

Marketing Communications Associate/Writer, Global Investment Bank (Freelance, New York, NY)”
* Bachelors degree required, MBA a plus
* Industry Knowledge: In-depth understanding, gained through experience, of dynamics of online advertising and overall advertising industries.
* Ongoing refresh of that knowledge through attending events, etc. Should be considered a subject matter expert
* Client Knowledge: In-depth understanding of business models of web publishers, advertising agencies and advertisers
* Marketing Knowledge: Expert understanding of the role of marketing in organizations, the differences between B2C and B2B marketing, and the principles of direct marketing and advertising, gained through experience.
* Ability to effectively interface with senior-level executives
* Experience in dealing with industry analysts a plus
* Ability to direct and set priorities for less senior colleagues

This is a truly unique opportunity to be a key, high-visibility player in an entrepreneurial environment.

HOW TO APPLY

Email a cover letter (required) with your most recent resume attached to srmktgmgr@thehiredguns.com. (Please do not reply to this email.) The cover letter should detail your experience relevant to this opportunity and include the reasons for your interest in the position.

No phone calls or faxes, please.
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Marketing Communications Associate/Writer, Global Investment Bank (Freelance, New York, NY)

Title: Marketing Communications Associate/Writer
Client: Global Investment Bank
Location: New York, NY (Midtown)
Type: Long-term Freelance (100% on-site)

The Hired Guns are looking for a Marketing Communications Associate with a strong writing background for a long term consulting assignment for our client, a major investment bank. The ideal candidate will have a communications, English or journalism degree and 4-6 years of total work experience. Familiarity with AP writing style a major plus. Financial services writing experience gets you extra bonus points.

In this role, you will work closely with the the chief communications officer for a key division at the firm. Your role will be largely internal communications. You’ll be charged with writing articles and news and posting them to the firm-wide intranet and email. Types of pieces you will write may include senior management announcements, organizational changes, business policies and procedures, human-interest stories, team and senior management profiles, etc.

This job will also get you exposure to event planning. You will be charged with managing different aspects of the portfolio of events and programs including coordinating event/program logistics, identifying technical specifications and working with multimedia to prepare and edit presentation materials and produce meeting feedback notes and results.

REQUIREMENTS:

* Bachelors Degree required, degree in Communications, English or Journalism preferred.
* Experience with AP style writing preferred
* Excellent PC skills including Microsoft Suite: Powerpoint, Excel and Word
* Strong analytical skills
* Ability to work under pressure and meet tight deadlines (multi-task)
* Multimedia or video production experience a plus
* Knowledge of internet/intranet technologies

HOW TO APPLY

Email a cover letter (required) with your most recent resume attached to ”

Title: Marketing Communications Associate/Writer
Client: Global Investment Bank
Location: New York, NY (Midtown)
Type: Long-term Freelance (100% on-site)

The Hired Guns are looking for a Marketing Communications Associate with a strong writing background for a long term consulting assignment for our client, a major investment bank. The ideal candidate will have a communications, English or journalism degree and 4-6 years of total work experience. Familiarity with AP writing style a major plus. Financial services writing experience gets you extra bonus points.

In this role, you will work closely with the the chief communications officer for a key division at the firm. Your role will be largely internal communications. You’ll be charged with writing articles and news and posting them to the firm-wide intranet and email. Types of pieces you will write may include senior management announcements, organizational changes, business policies and procedures, human-interest stories, team and senior management profiles, etc.

This job will also get you exposure to event planning. You will be charged with managing different aspects of the portfolio of events and programs including coordinating event/program logistics, identifying technical specifications and working with multimedia to prepare and edit presentation materials and produce meeting feedback notes and results.

REQUIREMENTS:

* Bachelors Degree required, degree in Communications, English or Journalism preferred.
* Experience with AP style writing preferred
* Excellent PC skills including Microsoft Suite: Powerpoint, Excel and Word
* Strong analytical skills
* Ability to work under pressure and meet tight deadlines (multi-task)
* Multimedia or video production experience a plus
* Knowledge of internet/intranet technologies

HOW TO APPLY

Email a cover letter (required) with your most recent resume attached to marcommswritergig@thehiredguns.com. (Please do not reply to this email.) The cover letter should detail your experience relevant to this opportunity and include the reasons for your interest in the position.

No phone calls or faxes, please.

The Hired Guns (www.thehiredguns.com) is a workforce agency that connects skilled marketing, advertising, interactive and creative talent with great interim gigs and full-time jobs. We’re always looking toexpand our network of independent professionals and job seekers.

If you have friends with experience in marketing, branding, advertising,PR, promotions, events, copywriting or design — send them to our site so they can register to become Hired Guns!

© 2006 The Hired Guns Marketing Consulting Group, LLC. All rights reserved. THE HIRED GUNS® is a registered trade mark owned by The Hired Guns Marketing Consulting Group, LLC.

No phone calls or faxes, please.

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