Why online ad formats fail: introducing the hoverer

Good post by Scott Karp on Publishing 2.0 in which he says “We need to invent new forms of advertising on the web.”

And my reply, which incorporates a LinkedIn Answer of mine from 18 months ago, formally introducing my “the Hoverer” unit.

NPR: Learning from the Virtual You

How you appear in the virtual world could affect your behavior, according to researchers.

v. called

asking for advice about using SL as a platform for serious training. she hadn’t been in-world in a while and wanted a sense of what was going on. i told her about the troubles with the main grid but also about the new model focusing on providing a reliable server-based utility for businesses. if an enterprise is in its own controlled virtual environment, i think it should be stable, right?