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Entries from October 2007

ihb (part 4)

October 31, 2007 · Leave a Comment

Was reading the Scripting chapter in SLOG and most of it went over my head. There was a line in there about “it works the same way it did in your high school physics class.” Now, I actually did take Physics in high school, but it was by far my worst and least favorite subject. The teacher was a giant of a man, with some kind of Southern drawl. His name was Mr. Mayhew and he would scare us by telling us this was what college was going to be like. In other words, very hard.

We were all terrified (at least, I was terrified; and I knew the guy sitting next to me was terrified). Mr. Mayhew would present the day’s problem(s) and go up and down the rows calling on us to see if anyone knew the answer.

“Come on, Billah!” Mr. Mayhew would bellow to a kid named Billy. “You got a Cadillac in the backyard and you’re walkin’!”

After several kids didn’t have the foggiest idea, he’d throw it open to the class. So on the rare occasions when I did have the answer — or a stab at an answer, or a little bit of something he could use to move the problem forward — I’d raise my hand and volunteer it. That was a great feeling and it made the terrified kid next to me suffer even more with envy.

When I did get to college, Freshman Calc was a required course. It was held in a giant classroom that was really like an auditorium or amphitheater. The professor seemed VERY far away (maybe that was because I sat VERY FAR AWAY from him, way up in the cheap seats).

I remember the exact moment I gave up on Calc — and Math altogether. The professor began a problem on the blackboard at the extreme lefthand side of the stage. He continued the problem onto the next board, then the next, then the next, filling up (I swear) five boards and ending up at the extreme right hand side.

Then he walked back over to the first board on the left, erased what was on it — AND CONTINUED WORKING ON THE PROBLEM!!! That was it. I spent the rest of the semester staring at M.C. Escher prints from my Art textbook.

Oh, so anyway… back to Scripting. It’s kinda like that for me: Physics, Math, Calc. But I did have one really neat thought while reading the chapter. I felt that it was trying to introduce me to basic computer programming. In other words, this SLOG chapter was like a classroom primer. And I suddenly had the feeling that, as one of a million-plus SL users, I was being initiated gently into this grand computer programming project.

So SL is one big giant collaborative programming project. Huh.

Categories: ICM500

final project ramp up

October 25, 2007 · Leave a Comment

I’m on the Ecoutee Team with Christina and Cliff. Christina is the team leader and we are continuing our previous work to bring her organic t-shirts to Second Life.

We have met several times inworld, in various locations. On the first occasion, Christina/Gigii purchased a parcel of land from another classmate (the land baron known as Kram) and Wii and I helped her remove the For Sale signs, put a perimeter around the property and eject a snoozing land-bot. There were several avatars circling the parcel, and Gigii was excited to step up from resident to owner. She started building her Ecoutee headquarters there.

I gave Wii, who enjoys building, a vehicle object I had purchased previously and he was going to see whether it could be used for our current purposes. Then, as Chief Marketing Officer on the project, I went off to research the competitive landscape (heh-heh). I did an inworld search for ALL “eco” places and found a sim called Ecotopia (aka Etopia) with a related SL Group.

I visited Etopia and found it very similar in orientation to Gigii’s product and philosophy. When the team next met, I had some bamboo bicycles and other freebies I had picked up at Etopia and I invited the other two to tour it with me. We took the monorail and circumnavigated the entire sim. There was a store for rent in a prominent location and we pondered whether this might be a good place to have an Ecoutee outpost.

We also visited Yarn-Mart, which is in Plush Mega (not Etopia) and found it to be a good model for an organic clothing store — taking special note of the displays and links to an RL ecommerce website.

I returned to Etopia again another night to find that the store had been transformed into an organic restaurant. There were some residents chatting in the Fair Trade coffee house next door and I introduced myself. I was shown some other spaces for rent. I learned again the hard way that things change very quickly in SL, and opportunities should be seized or risk being lost.

Gigii by now had become fond of Etopia and wanted an outpost there. We returned again and finally secured a location that will serve her purposes in the long run. She is preparing our proposal presentation tonight using notes and snaps that I have provided (along with contributions from Wii). She will also unveil a surprise tomorrow in class.

I feel we have done a good bit of research (you’re never done with research) and have set out for ourselves a clear and achievable plan. The best part is knowing that it is not merely an exercise but the start of an actual small business that may benefit from our efforts.

Categories: ICM500

ecoutee market research

October 21, 2007 · Leave a Comment

yarnmart.jpgbikes.jpg

Eco-topia Island and Yarn Mart

[15:56] Etopia Island Greeter: Hello Naimya Price, welcome to Etopia Island
[15:56] Etopia Island Greeter owned by WilliamThewise Goodman gave you ‘Welcome to Etopia Island!’ ( http://slurl.com/secondlife/Etopia%20Island/176/71/21 ).
[15:58] Donation Box: Thank you very much for supporting the growth of Etopia Island!
[16:00] Wii Xi is Online
[16:01] You: hey wii
[16:01] Wii Xi: hey
[16:02] Etopia Gift Box V1.5 owned by Naimya Price gave you ‘Etopia Gift Box V1.5′ ( http://slurl.com/secondlife/Blorkus/19/77/104 ).
[16:02] Wii Xi: interesting box
[16:03] You: nice bike
[16:04] Wii Xi: very nice bike
[16:04] Wii Xi: can be useful for the project
[16:05] You: i just picked this up at etopia ecovillage
[16:05] Wii Xi: very interesting
[16:06] You: might be a good place to cross-promote ecoutee
[16:06] Wii Xi: true true
[16:06] You: have you heard from christine since thurs?
[16:07] Wii Xi: she called breifly to ask for my shirt size, but other than that, no
[16:07] You: any luck with that Vehicle thing I gave you?
[16:07] Wii Xi: i’ve only looked at it breifly this weekend
[16:07] You: we should figure out asap if it’s really going to work, otherwise shift to plan B
[16:08] Wii Xi: I’ll have a definite idea before Thursday if it can be done or not
[16:08] You: ok great
[16:08] You: so what else can we accomplish while we’re waiting?
[16:08] Wii Xi: I dunno
[16:09] You: i’ll do some more Searches for related stuff
[16:09] Wii Xi: I’m going to check on the code for what u’ve given me the other day again, and anything on this bike that might help
[16:09] You: ok
[16:11] Gigii Boucher is Online
[16:12] Gigii Boucher: hey
[16:13] Wii Xi: hey
[16:13] Gigii Boucher: had a lil trouble signing in
[16:13] Gigii Boucher: how are u both?
[16:13] Wii Xi: it’s ok
[16:13] Gigii Boucher: cool bike
[16:14] Wii Xi: tired and have more work to get done
[16:14] Gigii Boucher: looks like i have neighbors
[16:14] Gigii Boucher: same here
[16:14] Wii Xi: btw, the bike wont let me view it’s code
[16:14] Wii Xi: so I have to go by the car’s code
[16:14] Gigii Boucher: i will be emailing u both tonight with all of the stuff ive put together
[16:14] Wii Xi: *its
[16:14] You: ah good
[16:14] Gigii Boucher: thats odd
[16:14] You: what?
[16:15] Gigii Boucher: that he cant see the bike code
[16:15] You: oh, not so odd, not everything is shared here
[16:15] Gigii Boucher: oooo
[16:15] Wii Xi: i know
[16:15] Gigii Boucher: that makes sense
[16:15] Wii Xi: but it would have made things easier; lol
[16:15] You: anyway, i was just visiting eco-village
[16:15] You: a good place to cross-promote
[16:16] Gigii Boucher: is eco-village a store?
[16:16] You: no an entire sim. want to visit there?
[16:16] Gigii Boucher: sure
[16:17] Gigii Boucher accepted your inventory offer.
[16:17] Wii Xi accepted your inventory offer.
[16:17] Etopia Tram: Main Station
[16:17] Etopia Tram: Departure in 60 seconds.
[16:17] You: let’s get on the tram
[16:17] You: wii, can you lose the bike
[16:17] Wii Xi: sorry
[16:18] Etopia Tram: Smooth Travel Activated
[16:18] You: i love trains in Sl
[16:18] Gigii Boucher: this is cool
[16:18] You: they take you past all the right stuff
[16:19] Etopia Tram: Mountain Station
[16:19] Etopia Tram: Departure in 20 seconds.
[16:19] You: this is so nice
[16:19] Etopia Tram: Smooth Travel Activated
[16:19] Gigii Boucher: it is
[16:19] Gigii Boucher: so this is its own sim on the grid?
[16:20] You: click your Map button and you can see it
[16:20] Gigii Boucher: cool
[16:20] You: hey whales!
[16:20] Gigii Boucher: so where are headed?
[16:20] You: dunno
[16:20] Gigii Boucher: lol oh ok
[16:20] You: we can get off whenever you want
[16:20] Etopia Tram: Plaza Station
[16:20] Etopia Tram: Departure in 20 seconds.
[16:20] Gigii Boucher: so is this whole sim organic?
[16:21] You: eco, if that’s the same thing
[16:21] Gigii Boucher: yeah
[16:21] Gigii Boucher: aweome
[16:21] Gigii Boucher: awesome
[16:21] You: where we came in there was a directory
[16:21] Etopia Tram: Smooth Travel Activated
[16:21] Gigii Boucher: ok
[16:21] Gigii Boucher: so stores etc?
[16:21] You: yep. there was one space for rent for $500 Lindens per week
[16:21] Gigii Boucher: wow
[16:22] Etopia Tram: Bayview Station
[16:22] Etopia Tram: Departure in 20 seconds.
[16:22] You: but maybe we can do some cross promoting here
[16:22] Kram Sidran is Online
[16:22] Gigii Boucher: i think thats a great idea
[16:22] Etopia Tram: Smooth Travel Activated
[16:22] Wii Xi: that would help get the name out to the public
[16:23] You: they have a Friday meeting. we should attend
[16:23] You: is there where we got on?
[16:23] Gigii Boucher: looks that way
[16:23] Etopia Tram: Main Station
[16:23] Etopia Tram: Departure in 60 seconds.
[16:23] You: here’s the directory
[16:24] You: gigii over here
[16:24] Etopia Tram: Smooth Travel Activated
[16:24] You: anyway, seems like “our” kinda folks
[16:25] Gigii Boucher: this is cool
[16:25] You: ok, we can go back to your place or continue exploring here
[16:25] Gigii Boucher: so can we advertise here?
[16:25] Gigii Boucher: what did u have in mind naimya?
[16:26] You: i just found it tonight so i’ll scope it further but i think one or more of us should attend the Friday Gathering and get advice from the others
[16:26] Gigii Boucher: what time is that?
[16:26] Gigii Boucher: i dont think i can friday.. im having a halloween party at my house
[16:27] Wii Xi: brb – quickly
[16:27] You: 10 pm ET
[16:31] You: here’s the store for rent
[16:31] You: we’re out here wii
[16:31] You: nice space
[16:31] You: just walk in
[16:32] You: through the doors
[16:32] Gigii Boucher: im laggin
[16:32] You: oh you must be on a PC
[16:32] Wii Xi: but im lagging too
[16:32] You: not me
[16:32] Wii Xi: and on a mac :(
[16:32] Wii Xi: bad internet
[16:32] You: what service? Optimum?
[16:32] Wii Xi: lol
[16:33] Wii Xi: dsl
[16:33] You: Gigii, i wonder if we could rent this for a week or two
[16:33] Gigii Boucher: maybe
[16:33] Gigii Boucher: its nice
[16:33] You: for the grand opening
[16:34] You: would avoid having to build from scratch
[16:34] Gondola: Main Station
[16:34] Gondola: Departing in 1 minute.
[16:34] Gigii Boucher: wish we found this b4 i bought land
[16:34] You: well, you kinda rushed into that. but i’m sure you could sell it for same or more
[16:34] Gigii Boucher: had no choice i needed land for the project
[16:35] Gigii Boucher: mark gave me a good deal
[16:35] You: i’ve got plenty of Lindens. I could rent this for a month if we wanted
[16:35] Wii Xi: true true
[16:35] You: yes and that’s always a good investment
[16:35] Gigii Boucher: but id rather build my own place
[16:35] You: ok, that’s good too
[16:35] Gigii Boucher: lets keep this in mind
[16:35] Gigii Boucher: and see where we end up
[16:35] You: just good to know there’s a “home” for you with its own community and traffic
[16:36] Gigii Boucher: yes very true
[16:36] Gigii Boucher: my goal is to have the headquaters built by next week
[16:36] You: wow, ok
[16:36] Gigii Boucher: may be worth getting anyway
[16:36] You: so i will continue to find “friends” and hooking up
[16:36] Gigii Boucher: sounds good
[16:36] Gigii Boucher: any other findings?
[16:36] You: i found an organic yarn shop but haven’t visited
[16:36] Gigii Boucher: interesting
[16:36] Gigii Boucher: wonder if they have shop cats
[16:37] You: they have an event going on nearby. want to visit?
[16:37] Gigii Boucher: i think we should rent this as soon as we are ready for launch
[16:37] Gigii Boucher: sure
[16:38] You: you explore i’ll brb
[16:39] Gigii Boucher: cool virtual snow
[16:40] Beetoe: You are not the owner of this vehicle …
[16:41] ClickMe!!! owned by calvinzz Ansett gave you ‘Yarn-Mart-Pants-Green’ ( http://slurl.com/secondlife/Plush%20Mega/24/68/22 ).
[16:41] ClickMe!!! owned by calvinzz Ansett gave you ‘PleasureUmbrella***’ ( http://slurl.com/secondlife/Plush%20Mega/24/68/22 ).
[16:42] You: upstairs gigii
[16:43] You: hey, this is very cool
[16:43] Gigii Boucher: def
[16:44] You: very cool stuff. good models for you
[16:44] Gigii Boucher: i agree
[16:45] Gigii Boucher: i like they way they display the clothes
[16:45] Gigii Boucher: good idea
[16:46] Wii Xi: these displays have back images
[16:46] Gigii Boucher: what is thje diff between uploading bulk upload and upload one image?
[16:46] You: and did you see the yarn posters link to a browser
[16:46] Gigii Boucher: can u upload more than one on bulk?
[16:46] Gigii Boucher: yes i did
[16:47] Wii Xi: oh I didn’t notice that!
[16:47] You: yeah but i think it still costs the same per, maybe it’s just easier a bunch at a time
[16:47] Gigii Boucher: thats y i was curious
[16:47] Gigii Boucher: is there a limit?
[16:47] Wii Xi: I think that’s how the bulk system works too
[16:47] You: see this is why “location” is so important
[16:47] Wii Xi: costs the same, just less to worry about uploading
[16:48] Gigii Boucher: good
[16:48] Gigii Boucher: thats waht i was hoping
[16:48] You: you have folks coming to places like this who are sympathetic…
[16:48] You: whereas if you build just anywhere, you don’t know who’s coming thru
[16:48] Gigii Boucher: true
[16:48] Gigii Boucher: we will be seen here
[16:48] Wii Xi: brb again (sorry)
[16:48] You: nice scenery here
[16:48] Gigii Boucher: waht is the tier for a rent like that?
[16:49] Gigii Boucher: do u think we should rent the store for the projct?
[16:49] You: let’s think about it. see how far you get building your own. we have it as backup
[16:49] Gigii Boucher: ok good deal
[16:49] Gigii Boucher: i like it here
[16:49] You: well remember this isn’t eco village
[16:50] Gigii Boucher: no i know
[16:50] Gigii Boucher: eco village is where the store is
[16:50] You: this is plush mega.
[16:50] You: i don’t know what else is around this
[16:50] Gigii Boucher: is there anything else we need to discuss at this point?
[16:51] Gigii Boucher: yup
[16:51] You: well, if you send us your notes, we can do our blog posts. may i use our conversation tonight as a “research” post?
[16:51] Gigii Boucher: absolutely
[16:51] You: thx
[16:52] Gigii Boucher: wii any luck with the double ee tee?
[16:52] Gigii Boucher: no problem nai
[16:52] Wii Xi: back
[16:52] Gigii Boucher: as soon as wii gets back lets head back to blorkus
[16:52] Gigii Boucher: i want to take a photo of us 3
[16:52] You: wii says he’ll know by thurs whether he can use the Vehicle
[16:52] Gigii Boucher: cool
[16:52] Wii Xi: let’s head to blorkus!
[16:53] Wii Xi: lol
[16:53] You: k
[16:53] Gigii Boucher: ok lets do it
[16:54] Gigii Boucher: i want ur bike
[16:54] Gigii Boucher accepted your inventory offer.
[16:54] You: wear
[16:54] Gigii Boucher: awesome
[16:54] You: let’s get a pic
[16:55] You: where’s yours wii
[16:55] You: hello wii
[16:55] Gigii Boucher: k photo time
[16:55] You: mount up, pal
[16:56] You: ok
[16:56] Gigii Boucher: get next to me wii
[16:56] You: go to gigii’s side
[16:56] Wii Xi: ok
[16:56] Wii Xi: …which side? lol
[16:57] You: let’s line up in front of the boxes
[16:57] Gigii Boucher: dont move
[16:57] Gigii Boucher: good shot
[16:57] Wii Xi: oops
[16:57] Gigii Boucher: damn
[16:57] Wii Xi: SORRY!!
[16:57] Gigii Boucher: lol its ok
[16:57] Wii Xi: where do u wan t me to go?
[16:57] Gigii Boucher: stay
[16:57] Gigii Boucher: puit
[16:57] Gigii Boucher: lol
[16:57] Wii Xi: *is frozen*
[16:57] You: ok gigii, get between us
[16:58] Gigii Boucher: ok
[16:58] Gigii Boucher: think u can come closer nai?
[16:58] You: that’ ok?
[16:59] Gigii Boucher: perfect

Categories: ICM500

marketing to avatars

October 21, 2007 · Leave a Comment

Each of this week’s three readings contained a statement that jumped out at me, though for different reasons.

In “Avatar-Based Marketing,” by Paul Hemp (Harvard Business Review, June 2006), it was this: “Clearly, many of Second Life’s 100,000 or so residents are highly involved with this place.”

That’s not a typo, my friends. He said 100,000.

Even assuming that the article was written and fact-checked some weeks prior to publication, this means that in 18 short months, Second Life has grown 100-fold, to its present 10 million plus registrants. Using the more conservative number of 1.2 million “active residents” today, that’s still more than a tenfold increase.

So since Hemp wrote, SL has grown 10 to 100 times in size (most likely somewhere in between). Whatever other analysis Hemp provides — and it seemed to be of the self-evident variety — is probably no longer operative: The early adopters he was looking at have been followed by the mainstream, and different marketing rules apply.

In “Marketing in Second Life doesn’t work — here’s why,” by Wagner James Au (GigaOM, April 2007), the line — actually a subheading — that caught my eye was “A Failure of Imagination.”

To me, this comes closer to the heart of the challenge of “marketing to avatars.” As Au puts it: “To play in Second Life, corporations must first come to a humbling realization: in the context of the fantastic, their brands as they exist in the real world are boring, banal, and unimaginative.”

The answer for marketers who want to get their messages across in Second Life is not to abandon the medium but to push it even further, such as the Nike example given in Hemp’s piece.

Another example I like to cite is that of Wired Magazine, which championed SL early as “the coolest place on the Web” and whose own SL offices are stylishly impressive. But like many other early entries (c.f. aloft Hotel), the Wired offices are often empty. (And Wired published one of a number of SL backlash stories this past summer, though it omitted any reference to its own failed experiment.)

I like the Wired example because it is clear: Only a “failure of imagination” can be the reason it failed. It can’t be for lack of money or resources; parent company Conde Nast has that in unrivaled abundance. Imagine what a few thousand Lindens offered in a weekly contest could do for buzz and traffic there; Wired’s HQ should be a vital hub of SL imagination, invention and activity.

“Selling to an Avatar,” by Deeeep Witte (SL Business, October 2006) seemed by far the most perceptive of these readings — it’s amazing what a little real-world (oops, I guess I mean virtual-world) experience can do for business analysis.

The case study of real-world PR agency Text100’s forays into Second Life was filled with matter-of-fact statements learned the hard way: “Text100 sees SL as the next generation of platforms beyond blogs. ‘We expect virtual worlds like Second Life to be an integral part of the digital lifestyle we see evolving….Second Life is particularly appealing because it’s a collective environment for all the tools that other social nextworks feature….’ ” (And they were saying that contemporaneously with Hemp, 18 months ago, before the MySpace/Facebook peak.)

Here you have a major player who “gets” the new platform and is enthusiastically embracing it, experimenting with it, and educating its clients about it — in other words, doing their job well. As SL grows to 20 million registrants and beyond, pioneering, imaginative companies like these will be delivering the ROI (Return on Imagination) of Second Life to real world businesses.

Categories: ICM500

It’s a wrap!

October 10, 2007 · Leave a Comment

mail-1.jpg

Categories: ICM500

Last shot…

October 9, 2007 · Leave a Comment

…then we hit the food cart
mail.jpg

Categories: ICM500

snapz test for class (repost)

October 8, 2007 · Leave a Comment


male being born

Categories: ICM500

From: The Commitee (repost)

October 8, 2007 · Leave a Comment

To: Alan, Andy, Christine, Colleen, Judy
CC: Professor Alex Halavais, Christine Amore, Ecoutee partner
From: The Committee for Ecoutee
RE: Ecoutee commercial

This is a collaboration of very talented people with great ideas. This is also a :30 commercial, so we’ve assigned tasks based on our conversations. This is also a work in progress, so please speak up if you want to edit anything, need assistance, need to share the workload, anything at all, but remember the deadline is this Thursday, Oct.11.

The idea is to keep it simple. That means script, builds, music. Please ask for help. We’re in this together. Your job, if you accept it, is listed below. Let’s keep all communiqués via email. Please cc: everyone with major edits.

Storyline
Shoot a commercial in Second Life for a new company, Ecoutee, to introduce their brand of clothing to other avatars.
Script
See attached pdf. Smaller version is also at end of document.
Responsibilities
Andy – builder
1) Scenes 1, 5, 6, 7
Scene 1 – banner w/copy. Background is supposed to be Orientation Island.
Scene 5 – Trees should have earth-toned leaves. Tees are different colors.
One tree has ee (last e reversed) carved into it. Perhaps, but not
necessary, it can be seen here.
Scene 6 – CU of #5, showing ee carve
Scene 7 – Perhaps they could sit on the box Alan made instead of a sofa. It
could also be something natural (and easy) like a rock.
Alan – agent (signed on female avator), actor (plays male avatar), manager
Christine – music, film, editor, writer
Colleen – film, writer, agent (husband will do VO for Philipee)
Judy – designer, editor, writer
picture-1.png
picture-2.png

Categories: ICM500

update

October 8, 2007 · Leave a Comment

ecoutee_final1.jpg

Here’s Revision 1:

a) The banner is done. (Andy)

b) The love seat is almost done. Christina, check to see if this is good to go as is, or do you want some texture or a color. Your call.

c) TREES – Alan needs to build 2. Tried to create, but only land owner can do that. Please work with Andy on this.

d) Tee shirts – Judy & Christine

e) Andy can build the clothesline w/tee shirts when c & d are done

f) Shooting schedule. To be decided by tomorrow. Christine & I will let you know. All of us should be prepared for a few minutes work, well maybe a bit more, if the actors cannot meet when needed. (this is going to be a rush because of the tight time schedule)

g) Alan – to send report to Prof. Halavais by Oct. 9 as team leader

h) Anyone who wants to assist in editing, just shout

That’s all for now. Any concerns, questions, please contact.

–Colleen

Categories: ICM500

dove lykin, very special effects

October 6, 2007 · Leave a Comment

dove.jpgdove2.jpg

Categories: ICM500